Representation and Bias. Women are still significantly underrepresented in fintech, especially in senior roles, and face bias, being undervalued or underestimated by male colleagues and stakeholders
Mentorship and Networking. Mentorship programs and networking are crucial for career advancement. Women leaders stress the importance of mutual support and shared experiences
Work-Life Balance. Balancing professional and personal life remains a major challenge, particularly for women with families
These insights highlight the importance of ongoing efforts to foster inclusivity and support women in fintech, leading to a more innovative and equitable industry
According to McKinsey & Company, women occupy only 24% of senior vice president roles and 15% of C-suite roles in financial services, compared to 28% and 21% across all industries. Conversely, companies with gender-diverse executive teams are 25% more likely to achieve above-average profitability. In this regard, diversity fosters a variety of management styles and approaches, enriches the decision-making process, and contributes to positive business development. To support this business growth, we have launched the 'Women Leading The Way' initiative, which will help women unlock new opportunities in business and life.”
Valentina Drofa, founder and CEO
our other initiatives
Communicate Fintech is a platform dedicated to fintech brands and narratives. It integrates a series of events, webinars, and interviews uniting fintech opinion leaders, founders, and marketing professional
CryptoEdu is our educational initiative aimed at supporting digital assets literacy and businesses working with crypto. It is created in close partnership with CryptoUK, a leading self-regulatory trade association for the UK cryptoasset industry
About Drofa Comms
We’re members of trusted associations such as CryptoUK, PRCA, IPRA, and the Forbes Business Council. We're always at the forefront of industry news and trends.
We work exclusively with financial, fintech, and crypto companies, providing PR services only. We have an in-depth understanding of the media landscape in these sectors.
We've worked with more than 100 companies and accumulated vast experience, which we generously share with our clients.
We’re a team of professional writers, former journalists, PR managers, and financial analysts. You can be confident in the quality of the content we produce and deliver to the media.
Alina Sysoeva
Head Of PR, Drofa Comms
alina@drofa-ra.co.uk
our awards
Top-3 companies in the “Financial PR Consultancies of the Year” category in 2023
“Fast Movers” category of Global PR Agency Ranking 2022 by PRovoke
One of the top UK-based PR agencies for startups in 2025 by Silicon Canals
