Valentina Drofa
Co-Founder and CEO at Drofa Comms
Please introduce yourself and your background in finance and fintech
I’m a co-founder and CEO of Drofa Comms. My journey began at university where I studied Economics. Through my studies, I gained fundamental knowledge of financial markets and business as a whole, which I believe accelerated my career because it gave me a deep understanding of business dynamics. Starting as a regular manager, I evolved into the Head of the Educational Centre at a trading company that provided services to FX firms. After several years in this capacity, I co-founded the PR agency Drofa Comms in 2011. During that time, I already recognized the significance for financial firms to work on their reputation if they wanted to make the most of their market opportunities.
Have you ever experienced any challenges as a female in finance and fintech?
Throughout my 17-year career in traditional finance and fintech, I've witnessed numerous changes, yet some aspects remain constant. Embarking on my journey, I encountered a certain level of disdain from male colleagues, especially as a young graduate starting my professional path. This sentiment, however, began to dissipate as I demonstrated my professionalism and deep knowledge, often surpassing my counterparts' expectations. So I’m aware of the prejudices women may face, especially at the start of their careers.
As a female leader in fintech, how do you feel diverse management influences the business?
Regarding gender diversity in management, I am convinced that companies should value experts for their ability to contribute to the business, setting aside biases and personal preferences. Diversity within teams ensures a variety of management styles and approaches, which in turn contributes to the positive development of the firms.
What can the fintech industry do better for female empowerment?
When it comes to promoting gender diversity and inclusivity in the fintech industry, I believe that change needs to begin not only at the company level but also much earlier, within schools and universities. It's crucial to cultivate a cultural shift to eradicate biased views, rather than merely obligating companies to hire a certain number of particular representatives. The increasing proportion of women in fintech already represents a positive trend. Sharing inspirational success stories, fostering mentorship programs, and providing real support can play a key role in moving this process forward.
