About The Initiative

About The Initiative

Drofa Comms conducted a series of interviews with women leaders from various sectors of fintech, including AI-driven platforms, business development, payments, and financial consultancy to understand the current landscape and challenges women face in the traditionally male-dominated industry. 

Key insights: 

Drofa Comms conducted a series of interviews with women leaders from various sectors of fintech, including AI-driven platforms, business development, payments, and financial consultancy to understand the current landscape and challenges women face in the traditionally male-dominated industry. 

Key insights: 

Representation and Bias. Women are still significantly underrepresented in fintech, especially in senior roles, and face bias, being undervalued or underestimated by male colleagues and stakeholders

Mentorship and Networking. Mentorship programs and networking are crucial for career advancement. Women leaders stress the importance of mutual support and shared experiences

Work-Life Balance. Balancing professional and personal life remains a major challenge, particularly for women with families

These insights highlight the importance of ongoing efforts to foster inclusivity and support women in fintech, leading to a more innovative and equitable industry

According to McKinsey & Company, women occupy only 24% of senior vice president roles and 15% of C-suite roles in financial services, compared to 28% and 21% across all industries. Conversely, companies with gender-diverse executive teams are 25% more likely to achieve above-average profitability. In this regard, diversity fosters a variety of management styles and approaches, enriches the decision-making process, and contributes to positive business development. To support this business growth, we have launched the 'Women Leading The Way' initiative, which will help women unlock new opportunities in business and life.”

According to McKinsey & Company, women occupy only 24% of senior vice president roles and 15% of C-suite roles in financial services, compared to 28% and 21% across all industries. Conversely, companies with gender-diverse executive teams are 25% more likely to achieve above-average profitability. In this regard, diversity fosters a variety of management styles and approaches, enriches the decision-making process, and contributes to positive business development. To support this business growth, we have launched the 'Women Leading The Way' initiative, which will help women unlock new opportunities in business and life.”

According to McKinsey & Company, women occupy only 24% of senior vice president roles and 15% of C-suite roles in financial services, compared to 28% and 21% across all industries. Conversely, companies with gender-diverse executive teams are 25% more likely to achieve above-average profitability. In this regard, diversity fosters a variety of management styles and approaches, enriches the decision-making process, and contributes to positive business development. To support this business growth, we have launched the 'Women Leading The Way' initiative, which will help women unlock new opportunities in business and life.”

Insights By Our Leaders

Ideas from the industry

To face challenges  we prepared our first issue of  “Women Leading The Way” magazine. Explore a series of interviews featuring trailblazing women leaders who share their journeys, challenges, and triumphs. Gain exclusive access to their strategies for success

To face challenges  we prepared our first issue of  “Women Leading The Way” magazine. Explore a series of interviews featuring trailblazing women leaders who share their journeys, challenges, and triumphs. Gain exclusive access to their strategies for success

To face challenges  we prepared our first issue of  “Women Leading The Way” magazine. Explore a series of interviews featuring trailblazing women leaders who share their journeys, challenges, and triumphs. Gain exclusive access to their strategies for success

Learn From • Women Leading The Way

Grid Systems Cover

Learn From • Women Leading The Way

Grid Systems Cover

Learn From • Women Leading The Way

Grid Systems Cover

Want more?
Download our magazine with full interviews

Want more?
Download our magazine with full interviews

Want more?
Download our magazine with
full interviews

Join Women Leading the Way

As we plan our second issue, we invite more women in fintech to share their stories. Whether you’re a founder, executive, or emerging leader, your insights are invaluable. 

Beyond the magazine, we are ready to speak at women-centric events and share our journey. We also plan to launch our own events for networking and discussion, as well as host online webinars for learning and community building. 

Stay tuned for more opportunities to engage and make a difference in fintech

Join Women Leading the Way

As we plan our second issue, we invite more women in fintech to share their stories. Whether you’re a founder, executive, or emerging leader, your insights are invaluable. 

Beyond the magazine, we are ready to speak at women-centric events and share our journey. We also plan to launch our own events for networking and discussion, as well as host online webinars for learning and community building. 

Stay tuned for more opportunities to engage and make a difference in fintech

Our Women Represent These Brands

Our Women
Represent These Brands

Our Women Represent These Brands

About Drofa Comms

we’re trusted market player

we’re trusted market player

We’re members of trusted associations such 

as CryptoUK, PRCA, IPRA, and the Forbes Business Council. We're always at the forefront of industry news and trends.

we are niche

we are niche

We work exclusively with financial, fintech, and crypto companies, providing PR services only. We have an in-depth understanding of the media landscape in these sectors.

12 years in the market

12 years in the market

We've worked with more than 100 companies and accumulated vast experience, which we generously share with our clients.

a team of industry leaders

a team of industry leaders

We’re a team of professional writers, former journalists, PR managers, and financial analysts. You can be confident in the quality of the content we produce and deliver to the media.

Got any questions?

Got any questions?

Contact us directly

Contact us directly

Alina Sysoeva

Deputy Head Of PR, Drofa Comms

alina@drofa-ra.co.uk

our awards

Top-3 companies in the

“Financial PR Consultancies of the Year” category in 2023

“Fast Movers” category of Global PR Agency Ranking 2022 by PRovoke

One of the top UK-based PR agencies for startups in 2022 by Silicon Canals

London office

Rise, created by Barclays, 41 Luke St, London EC2A 4DP

Nicosia office

2043, Nikokreontos 29, office 202

email

marketing@drofa-ra.co.uk

DP FINANCE COMM LTD (#13523955) Registered Address: N1 7GU, 20-22 Wenlock Road, London, United Kingdom For Operations In The UK

AGAFIYA CONSULTING LTD (#HE 380737) Registered Address: 2043, Nikokreontos 29, Flat 202, Strovolos, Cyprus For Operations In The EU, LATAM, United Stated Of America And Provision Of Services Worldwide

London office

Rise, created by Barclays, 41 Luke St, London EC2A 4DP

Nicosia office

2043, Nikokreontos 29, office 202

email

marketing@drofa-ra.co.uk

DP FINANCE COMM LTD (#13523955) Registered Address: N1 7GU, 20-22 Wenlock Road, London, United Kingdom For Operations In The UK

AGAFIYA CONSULTING LTD (#HE 380737) Registered Address: 2043, Nikokreontos 29, Flat 202, Strovolos, Cyprus For Operations In The EU, LATAM, United Stated Of America And Provision Of Services Worldwide

London office

Rise, created by Barclays, 41 Luke St, London EC2A 4DP

Nicosia office

2043, Nikokreontos 29, office 202

email

marketing@drofa-ra.co.uk

DP FINANCE COMM LTD (#13523955) Registered Address: N1 7GU, 20-22 Wenlock Road, London, United Kingdom For Operations In The UK

AGAFIYA CONSULTING LTD (#HE 380737) Registered Address: 2043, Nikokreontos 29, Flat 202, Strovolos, Cyprus For Operations In The EU, LATAM, United Stated Of America And Provision Of Services Worldwide