"Attention is one of the most expensive commodities today," says Nikita Sachdev, Founder and CEO of Luna PR, and much of her career has been built around understanding where that attention is moving next.

We're glad to announce that Episode 7 of our Women Leading the Way podcast is now live! This time, Nikita joins host Maria Tunikova to talk about Web3 media, investment, AI and what it takes to turn one business into the foundation for the next.

Luna PR was founded to make complex technology easier to understand. But as Nikita began spotting new gaps in the market, the business expanded into media ownership, investment, recruitment and events.

The industry, she says, has moved far beyond the retail-driven era of NFTs, GameFi and online communities. Today, regulation, institutional adoption, infrastructure and credibility are becoming much more important.

The media is changing too. As audiences primarily get information from social platforms and AI search, Nikita is asking: what will replace the traditional digital article as the main source of attention?

She also shares a clear prediction for what comes next: "Stablecoins will be the main currency for agentic commerce."

And when the conversation turns to women entering finance and Web3, her advice is to identify the skills you genuinely lack, learn them, and find a company willing to help you grow.

Listen to Episode 7 on Apple, Spotify, and YouTube Music.